The self-advertising city dweller will tape her message to her neighborhood telephone pole with many turns from a roll of clear packaging tape, or she will staple it to her local tree enough times to keep it affixed even in gale-force winds. But unlike the graffiti artist, this city dweller will go about her business in full daylight without being talked to, approached by, or otherwise harassed by John Law. To harness this new and liberating reality, and to prove to the world that they are not ashamed of their actions, SDUBS (self-directed urban beautification specialists) in major metropolitan areas across America are setting up websites that parallel the messages they apply to physical sites in order to justify their beautification efforts as those of self-promotion (should such justification be necessary, which it rarely is, as SDUBS go about their business with cat-like stealth and formidable deliberation).
Beyond the positive effect of making bland cities more colorful, these newest, cross-genre efforts by America's SDUBS increase the number of people visiting their respective cities by showcasing the artwork they have labored so hard to produce, artwork which they apply freely and without demanding recompense. And unlike his self-promoting, guerrilla-advertising, house-cleaning-while-hair-cutting neighbor, the street artist is not trying to sell anything – he wishes only to pursue his Happiness without restriction, and to beautify his drab surroundings in peace.
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