16 March 2012

on fliers and vandalism

America's cities are waging war against those of their citizens who beautify with graffiti the visually sterile urban environment. Deemed a nuisance and incarcerated frequently on charges of vandalism, today's street artist is treated with revulsion and disdain and badgered incessantly by city councils and police forces alike. These brave and selfless individuals venture forth constantly in their efforts to bring color and joy to the bland and unadorned phaltscape. Yet beyond these fearless individuals, there are others who do much as graffiti artists do, but who act without fear of repercussion or punishment – those people who put up fliers for lost and missing cats or dogs, to offer home cleaning or grooming services, and to guerrilla-advertise goods and services somewhere other than in a penny publication.

The self-advertising city dweller will tape her message to her neighborhood telephone pole with many turns from a roll of clear packaging tape, or she will staple it to her local tree enough times to keep it affixed even in gale-force winds. But unlike the graffiti artist, this city dweller will go about her business in full daylight without being talked to, approached by, or otherwise harassed by John Law. To harness this new and liberating reality, and to prove to the world that they are not ashamed of their actions, SDUBS (self-directed urban beautification specialists) in major metropolitan areas across America are setting up websites that parallel the messages they apply to physical sites in order to justify their beautification efforts as those of self-promotion (should such justification be necessary, which it rarely is, as SDUBS go about their business with cat-like stealth and formidable deliberation).

Beyond the positive effect of making bland cities more colorful, these newest, cross-genre efforts by America's SDUBS increase the number of people visiting their respective cities by showcasing the artwork they have labored so hard to produce, artwork which they apply freely and without demanding recompense. And unlike his self-promoting, guerrilla-advertising, house-cleaning-while-hair-cutting neighbor, the street artist is not trying to sell anything – he wishes only to pursue his Happiness without restriction, and to beautify his drab surroundings in peace.

場黑麥 ioanni elymucampus fecit

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