on using gasoline

While visiting a museum I came across a poster from the time of the Second World War (see here). In it, a dashing man fully-formed sits in his cabriolet coupe next to the outline of Adolf Hitler. Across the top the poster reads: When you ride ALONE you ride with Hitler! Across the bottom it says: Join a Car-Sharing Club Today! In an age when the needs of the many tended to outweigh the needs of the few, when sacrifice and diligence and cooperation tended to trump convenience and wastefulness and selfishness, this poster probably have changed a few minds or convinced a handful of housewives to pool and conserve their resources. How, though, would such a poster work today? Would replacing Hitler with the outline of a religiously extremist Central Asian in turban and Kalashnikov (instead of the hardcore, genocidal Teuton in iron cross and side-part) convince today's Americans to understand that every gallon of Saudi Arabian gasoline they burn in their vehicles supports terrorism worldwide (see here & here)? I believe it is possible to win hearts and minds by using a slogan such as this: When you ride ALONE you finance Al Qaeda. I believe that if more people realized that America's addiction to combustible petrochemicals is her glaring, fatal Achilles heel, and if more people actively and consciously fought this addiction, we could move into a phase of human evolution marked not by death and pollution and destruction but by compassion and bounty and cooperation. So long, however, as we stay addicted to gasoline, as we keep driving alone, as we keep believing in the myth of American exceptionalism, as we keep voting for politicians who sell out to corporate interests, as we keep rejoicing at the subjugation and destruction of foreign lands by our military, and as we overdose on television we Ynki shall remain what we have become – a sea-anchor tearing apart the fragile structure of our common tender humanity. America delenda est.

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